An idea has no weight.
No texture.
No edges.
Until someone decides it should.
A product is just another canvas. The same principles that make a brand identity work, concept, aesthetics, function, are exactly what make a physical product worth owning.My role in product development is on the creative side.
I design, I direct, I coordinate with manufacturers, and I make sure what ends up in someone's hands actually looks and feels like it was meant to exist. The range below is proof that good design translates to anything.
Merch & Collectibles
When a brand grows beyond the screen, the physical product has to match the identity.
Here's what that looks like done right.
Doginal Dogs went from a digital collection to a full physical presence, custom merch, limited collectibles, and event-exclusive pieces that showed up in New York, Las Vegas, and Miami.
Every item designed to feel like it belonged to the same world as the brand.
Custom Unique Pieces
Wearable art that starts on screen and ends on fabric. In the below images, the design, composition, and art direction are mine, the painting is executed by a skilled partner artist who took the design and brought it to life with remarkable attention to detail and complete respect for the original composition. Two crafts, one piece.
For wearable commissions there are two routes: you find a local artist in your area and I provide the complete design ready to paint, or you send me the garment directly and I handle the painting myself. Either or just involves different logistics, a fully designed, hand painted piece built around your vision.
Children's Illustrated Books
Illustration, layout, typography, and storytelling, all in one product.
A children's book is one of the most complete design challenges there is.
Every product here started as an idea on a screen. Getting it right before it goes to print, to production, or to a shelf is exactly what a designer is for.
Whether it's merch for your brand, packaging for your product, or something that doesn't fit a category yet...
Let's talk about it.
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